Mobile Pizza

Screen Shot 2013-04-27 at 9.19.53 AM

I did some agency work for a large national pizza chain, streamlining and optimizing their online ordering workflow, and wireframing the web app for same. It was a good opportunity to produce some formal mobile work, alongside the experimentation I’ve been doing.

Workflows and wireframes for an mobile pizza ordering web app.

Workflows and wireframes for an mobile pizza ordering web app.

For an e-commerce workflow, it was quite mature and complex, with the need to integrate location-based menus and coupons, customer loyalty systems, and sophisticated product configuration, while minimizing user input and cognitive friction.

One of the workflows for the mobile pizza web app.

One of the workflows for the mobile pizza web app.

The workflows and wireframes were completed in about two weeks.