I’d say more about it, but I’m biased.

Let’s not forget that Apple makes great hardware because they’re passionate about software. Multitouch was a success on the iPhone for the never-discussed reason that Apple perfected the software layer, the one that converts the shaky, jerky motion of my fat fingers into smooth swipes and pinches. The software that ignores accidental taps, that leverages a rich language dictionary to decide which character I most probably wanted to type, when I mashed the side of my thumb over a large portion of the keyboard. These software interface layers are not trivial work. The fact that everybody took them immediately for granted is a credit to Apple’s user experience designers, as good UX should be invisible.

Apple gets the hardware/software melding right, because they care about creating the ideal experience. Apple wasn’t first to market with an MP3 player, or with an internet-connected smartphone… but once they entered the market, they reset the standard. Apple is not first to market with a tablet computer or an e-reader. But PC tablet and netbook manufacturers are waiting for the shoe to drop. Amazon’s Kindle and Wacom’s Cintiq’s days are most likely numbered. Apple is going to get it right, where everyone has gotten it wrong.

Among the rumors that are flying around, one caught my eye particularly. Apple is working on a multi-touch version of iWork, their office software. This is important. Apple is making deals with news and book publishers to provide them with a platform that enables high production values. Magazines will look good on the iPad. It will usher a new era of publishing, a new target format, that will rapidly take over the web and more. This is music to publisher’s ears, as high production values will again justify high margins.

But Apple will also raise the bar for everyone. Because the reason Apple is passionate about software, is because Apple is passionate about changing the world. They’ve raised the bar in the mobile app space, by providing a superior platform and toolkit, removing the need for developers to worry about the business of sales, and enforcing quality and user experience requirements. They’re going to raise the bar in publishing, but also in business documents, emails, and all forms of the printed word, and of multimedia publishing, by making some cloud-based, multi-touch version of iWork the superior platform and toolkit, as well as the sales and distribution channel… and a large segment of that will be free.

This won’t just be an e-book reader. This may also be the new printing press. EAVB_VFDMVVKEXU

1. Use a “one-click” switch for all your holiday lights.

2. Gifts should be no more than two layers deep from the wrapping paper.

3. • Make your greeting cards shorter, • highlight key words in bold, and • use bulleted lists.

4. If writing a long letter, don’t use a roll of parchment (Don’t make Santa scroll.)

5.  Label stockings clearly, and sort them by size. Provide a naughty/nice filter.

6. Remember to include a call to action in holiday cards, such as “Have a great holiday!”

7. Keep the menorah down to 5-7 candles, to fit the user’s short-term memory capacity.

8. Offer an automated mass-email of goodwill to all mankind.

9. Color-code fun things in red, happy things in green.

10. When in doubt, just copy Apple.

It was a long and hard slog, yet we got through the information architecture and wireframes mostly on budget and on time. Beyond organizing and laying out the site, I also helped resolve some thorny data issues, such as how to apply cumulative filters on a dozen variables to a list of 50,000 items. I also helped evaluate, spec and implement the Novus Explorer, a Flash-based relationship browser, which for the first time gives researchers a visual, interactive way to explore the connections between antibodies, proteins, diseases and genes, clicking through to extensive scientific litterature. I dare say that, for a site with a tenth the budget of its main competitor, the new novusbio.com raises the bar.

On a personal note, I also had the pleasure of working again with Scott Osgood, an old friend, colleague and client from my Immedient/INS days, who took on the job of CTO for Novus on the same day that I took on the Information Architecture tasks for Spiremedia. A very happy coincidence indeed!

I’m more than a little proud of the work that went into this site, though of course the real credit goes to the amazing design and Drupal development teams at Spiremedia, who burned even more midnight oil than I did.

Taking their bows, left to right: Jessamyn Geesaman, Marion H., Joni Pierce, Mike Thornwall, Willie LeJeune, Dan Hiester, Rick Bivens, Amy J. Lee, Josiah Lovato, Mariah Aguirre, Kenn Penn

This past sunday was the final performance of the Ten Buddhist Tales. The show was excellent, the audience reaction was excellent, and the spirits were high. I was transformed and elevated by the experience of assembling, leading, motivating and supporting a diverse team. What gives me the most pride however, is that I believe all of us came out of this with a feeling of personal success, and with some degree of personal growth.

We had set ourselves a tough target, a behemoth of a show: an enormous and complex set design, 27 scenes, 11 actors, 65 characters and costumes, over a hundred props, 80 sound and projection cues, all crammed into 90 minutes. 

It worked. The show was a riotous explosion of visceral energy. It ran through the gamut of emotions, actions, thoughts and bodily functions. It jumped every few seconds, from thoughtful buddhist teachings, to extreme violence, to buffoonery, to heartfelt pleas of unconditional love. You can see some pictures of it in the DRD’s flickr stream.

Turning twelve tales into one story.

Rick, Kenn and I had written the twelve tales (there are three tales numbered “Part 7″) using the exquisite cadaver technique: Write a few lines, then pass the laptop to the next guy. The scripts were therefore an obscure tangle of streams of consciousness, from which we had to tease apart characters, motivation, context, and action. Then we had to pick twelve of them, put them in some kind of order, and somehow connect them. To that end, we lifted some select pieces of buddhist teaching from web sources and put them in the mouth of a character called Guru. We also expanded the originally minor character of the Bearded Lady, as a western counterpart to Guru.

It was a delicate balancing act, to provide a through-line and plot for the audience to hang on to while not watering down the innate randomness of the tales. I think we pulled it off, and the story arc ended up coming through strongly: The underlying tension quickly turns into chaos, out of which the insane characters and the Guru reach epiphanies, as the control-freak bearded lady loses her marbles.

Time to get blown up... Are you ready?

At the beginning of each show, the Bearded Lady enters onto a pristine circle of white light to deliver a rather formal and scripted introduction. By the end of the show, the stage is a giant mess, covered in discarded props, costumes, spent shell casings, cantaloupe seeds, cake crumbs and candy. And on that disaster of a stage, the Bearded Lady in tears and the triumphantly radiant Guru are blown to bits with TNT.

Making meaning without making sense

And so it goes with life: Craziness will happen, randomness is in control, and you better have some real, deep foundation of mindfulness if you want to enjoy it well, and still face the inevitable end with a smile. This was one of the strongest points I wanted to express, that one needs an inner core of unconditional compassion and childlike openness, because the world makes no sense. The world is an illusion created by misunderstanding and misperception, and while it’s an illusion we cannot escape, we can, with mindfulness and concentrated effort, approach it like the beautiful drama that it is. Whether it be as an audience member, as an actor or behind the scenes, we can relish in the absurd experience we share, and in the joy of being together.

I think that point came through to some. The Buddhist audience members I talked to were very excited by the show, and appreciated that it wasn’t a farce based on the common misconceptions about Buddhism. I also had non-buddhists ask a lot of questions about the philosophical underpinnings of the play. All audience members were dazed and confused, but for those who didn’t leave the theatre mid-show, the confusion seems to have been fruitful.

I slowly came to understand what our friend the late great Don Becker meant when he said we were on to something with this play. He was talking about the fact that absurdist comedy is becoming mainstream, but also how the buddhist connection makes it work. I take it to mean that where absurdism is the end of western thought, the philosophical brick wall against which existentialists beat their heads, and come up with nothing but various shades of despair, cruelty, resignation, or at best stoicism. Yet absurdity, the realization that the world is an senseless illusion, is where eastern philosophy starts. And since it has no need to concern itself with useless concepts such as “reality”, it instead focuses, in a very practical and personal way, on happiness.

So to Don’s point, and as an answer to the enthusiasm of our buddhist audience members, I think we will keep the Ten Buddhist Tales alive. We did some extensive three-camera coverage on the last week of performances, and we will assemble and release the tales as a serial podcast, and promote it to the buddhist communities out there. Maybe this show, with its high aspirations,earnest pleas, and complete lack of self-control, can be an instrument of buddhist practice for others, as it was for us.

And if not, well, it’s pretty funny.

Wow. We’ve done it. We’ve opened our show. What a rush!

After a hell week that went surprisingly well, we had energy aplenty for opening. The cast was on fire, lots of friends and family in the audience, and the show rocked! It’s 90 minutes of pure seat-of-your-pants craziness, both on-stage and off. I screwed up a couple of sound cues, but the actors kept right on going.

We’re all exhausted. It will take me a few days to process the feeling. This is a big achievement for me, and for all of us.

Max is also a keen geek, so I decided against putting a layer of abstraction, such as a CMS or blogging platform, between him and his code. Instead I tried to build good code. I started with a variation on the Blueprint CSS framework, to reset browser styles to a consistent layout, simplify inner-page styling, and get that ever-so-elegant vertical alignment, the “je-ne-sais-quoi” that makes a site look incredibly more pleasant and professional. 

The logo is an old friend. It was designed in 1992 by Todd Steigerwald, an amazingly talented designer and illustrator, and close friend to both Max and me. Max has obtained the rights to this logo for his new venture, and it was a treat to get to work with it. I added a bit of light and shadow to it, but kept even the original typeface, which I think still works. We sure enjoyed character stretching in the late eighties and early nineties!

In terms of marketing strategy, we went ahead with “local matters”, since that is Alembic’s stronger differentiator for prospects and new clients, until they get to know Max. A picture of Red Rocks national park would click with our target market, and it gave us a warm, vibrant color scheme, miles away from corporate blue. 

In the end, I’ve given Max a clean base to start from. Thanks to Blueprint, the html code stays very light and very discoverable, perfect for hand-editing. And the visual design and brand identity should give him an edge on his drab and messy competition.

We’ll kick it off with a Mexico vacation, go visit my mother and father in France and Reunion Island, and I’ll finally have time to put together “The Ten Buddhist Tales”, the play that the Department of Redundancy Department has been working on for four years.

It feels good to be free.

It’s all pretty hush-hush, but this is basically an old media company trying to break into a lucrative new growth market through the web… and I was brought in to assess their efforts.

I walked in with my 30-minute presentation, and was told the President could give me 10 minutes. So I crammed through, with more passion and less detail, and he stayed in the room for 20 minutes. Then he left, and I re-started the presentation for the executive who was the intended audience, and who had come in late. Ten minutes later, the president re-enters, along with his Senior Marketing VP, his Senior VP of Ops, and a couple of others. I felt quite vindicated!

A passionate discussion ensued. Clearly some people there were ready for change, and emboldened by my talk. Clearly the President was enjoying this.

I look forward to going back in there and stirring things up some more!