Had a good day. I delivered a presentation to a new client in Colorado Springs, and I’m pretty sure I blew their minds.
It’s all pretty hush-hush, but this is basically an old media company trying to break into a lucrative new growth market through the web… and I was brought in to assess their efforts.
I walked in with my 30-minute presentation, and was told the President could give me 10 minutes. So I crammed through, with more passion and less detail, and he stayed in the room for 20 minutes. Then he left, and I re-started the presentation for the executive who was the intended audience, and who had come in late. Ten minutes later, the president re-enters, along with his Senior Marketing VP, his Senior VP of Ops, and a couple of others. I felt quite vindicated!
A passionate discussion ensued. Clearly some people there were ready for change, and emboldened by my talk. Clearly the President was enjoying this.
I look forward to going back in there and stirring things up some more!
Delivered a series of Lovable Sharepoint training sessions for Breakthrough Management Group. BMG is an exciting company, that does what I do: Consult on process. They do it mostly with large industrial clients, where a little process can save a lot of money. I was out training their staff on the user-directed approach to SharePoint. We developed Personas and Goals, explored user-centered information architecture, developed an exquisitely goal-oriented site.
The message of Lovable SharePoint really hit home at BMGi, where they are acutely aware of the pitfalls of over-engineering. I looked at their resource plan, their scale, and their pressing needs, and basically told them to turn most of SharePoint off, for now. We focused on a high-value, easy-adoption, community-driven approach, and solved some thorny issues with as little new technology as possible.
We had a blast. Over three training sessions, I saw hesitant and overwhelmed team members gain confidence, interest, and more than a glimmer in the eye about the changes we were planning. I left them excited, enthusiastic, and hard at work on this new approach.
Then I started driving home in the worst snowstorm in over a decade. The one-hour trip from Longmont to Denver turned into eight hours stuck on the freeway. Still, it was a great day!
Conducted, with my friend Peter Alexander, a hardcore two-day Usability, Information Architecture and Design Training session for the marketing team at Baxa. Trying to distill everything in two days is always a high-adrenaline challenge, and I think it went very well. The designers at Baxa are a cool team, eager to learn, and I think they picked up imediately on a lot of what we had to offer.
We had a good chuckle at some of their product names. They manufacture high-quality, reliable, sterile medical equipment like the “3-way oral port stopcock.” There you go, I’ve said it, and my blog is now on every parental-control blacklist!
For Baxa, I also helped lead a Personas-and-Goals exercise, which helped elucidate a lot of debates and clarify the goals for different sections and tools of the site. I also delivered an information architecture review, and a sitemap.
We’re reviewing their next set of comps, and will help them stay on course with spot-checks. I already like what we’re seeing.