Well, it’s official! After seven years in the consulting business, I’m returning to my roots in the marketing department: I’ve switched positions at BT INS, and will be maintaining all our corporate websites. My new title: Internet Marketing Manager…

It’s going to be fun to get back to creative work, and to service. Most of all, what I’m looking forward to is being able to work in depth on a single project, for the long haul. And a whole lot of creative freedom, as long as I deliver the goods.

It’s also an exciting time to be a corporate webmaster: With blogging and podcasting coming of age, there’s a big strategic difference to be made in how this company communicates. That’s something, isn’t it? Best part, though: I get to work from home again!